Posts tagged brand & purpose
A new works depot for South Yorkshire Housing Association: what makes the design uniquely ours?

At South Yorkshire Housing Association we have brought our Home Maintenance Team and our Neighbourhood Estate Action Team together in a new, shared depot.

The result is a depot like no other. What makes the design of this depot and the rest of our workspace uniquely South Yorkshire Housing Association's?

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Come Home: how South Yorkshire Housing Association’s brand communicates our purpose

At South Yorkshire Housing Association we are delighted to have been named Landlord of the Year in the UK Housing Awards.

Our video submission captures the strength and integrity of our brand: how our images, stories, evidence and tone of voice come together to articulate and communicate our values and purpose.

This blog tells the story of how we developed our brand.

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South Yorkshire Housing Association's new workspace: how to communicate your business purpose through design

The concept of a settled home is important to us at South Yorkshire Housing Association. Our purpose makes this clear: "with South Yorkshire Housing Association you can settle at home, live well and realise your potential; we want your experience with us to be a joy and we plan to be here for the long term".

Like Maslow we believe that until you are settled in a home that works for you, you cannot go on to enjoy your life, form meaningful connections with others and realise your personal potential.

So it's not surprising that in choosing and designing our new workspaces, both at Rockingham Street (our new "home") and at our smaller offices, we applied the same thinking.

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